On a very snowy day, all over the city was covered with a white cloth. It was almost invisible. A white goods firm, which evaluated this situation, immediately prepared huge billboards and placed a billboard-sized refrigerator on the billboard. The refrigerator was placed on the billboard. When the people woke up in the morning, they encountered these giant billboards. On the billboards there was a small writing with the image of the refrigerator. In We apologize for forgetting to open the door of our refrigerator “. The people who were awakened by the surprise of being covered with snow were also facing these billboards. This ad is a type of commercial shock. Shock in advertising, within a short time production company is to organize an effective advertising campaign with all advertising media. Thus, the company has to transmit and communicate all its products and services in this short time. Maybe he spends one year advertising investment in this short time. This short period; one week, ten days, fifteen days.
But the shock in advertising is very effective on consumers. Because in a very short time, all advertising channels, television, radios, outdoor advertising vehicles, printed media are called at the same time. This kind of campaign creates a kind of shock effect and makes a difference in the minds of the consumers. It may not be the same messages transmitted from all channels, but different messages can be transmitted, but the important thing is to maintain an effective advertising campaign at the same time. In this process, image studies can be done or even done. The image can be placed very quickly in this type of campaign. Both the production-based and effective image of the product should be determined. While determining and communicating the technology of the product can create a production-based image, the determination of the effective values of the product will determine the image based on marketing. Productive values, power, confidence, comfort, sports, enthusiasm, etc. can be effects. All of this can be easily generated by the shocking advertising campaign. This is because the consumer will be exposed to firm advertisements.
Since the advertising campaign is effective, the image of the product can be created. This type of advertising campaigns have been organized recently by some firms. In our country, the advertising campaign carried out by unknown numbers services for a period of time may be a good example. As is known, unknown numbers addressed to consumers from all sides. On the one hand, while providing the service to be known, on the one hand, convenience, service features has created such effective values