Today, reaching the masses with different socioeconomic structure is much easier and faster with television promotions. Moreover, this channel can also be used to select and schedule programs appropriate to the target audience. Companies that need brand recognition and hot publicity to reach new and new markets, aiming at rapid development and growth, tend to advertise on television promotions according to their budgets. Advertising on TV hidden promotions perceived by the subconscious are not allowed.
Promotions designed for this medium are usually placed between the programs. However, the program can be placed into the program in a way that does not disrupt the subject integrity. The designs published in a program cannot exceed 15% of the daily broadcast time of the program. Their placement according to the program flow varies.
1-Advertising Credits
The generations here are arranged to be clearly and easily discernible from the other elements of the program service and to distinguish between visual and auditory distinction. In other words, it is a legal requirement for a television broadcasted work to be known by the audience for which it is intended to be promoted. For this reason, audible or visual warnings, which are called generics, indicate that promotions have started.
2- Main Sponsorship
It is a publicity area which is generally preferred by the companies that have a market area and awareness, and who want to enter the market and wider distribution. It can be shown as the most effective media planning. Weekly or daily series and women's programs, such as competitions, television programs such as "offers, presents" work takes place. Main sponsorships are usually a weekly or one season (13 episodes) for series. With the sponsorship of the series, the budget of the single sponsors (documentary, film, etc.) main sponsorships is different. The rating measures and target audience reports determine the preferences of the firms as the main sponsor. Companies that produce and sell alcohol and tobacco products and prescription drugs cannot sponsor. News programs cannot be financially supported.
3- Akar Logo Ads
Generally, the series consisting of series or a few parts at the end of the program by giving product support to the series and programs that provide participation in the logo part of the logo is published during the season. Content such as contact information can be used in flowing logos.
4- Full Screen Logos
It is the logo publications corresponding to the first 5-10 companies for the fee given by the companies or services.
5-Piece Logos
This is the logo promotions made by the company for the product or service. Logos continue for one season or subsequent seasons.
6- Virtual and Band Ads
With the use of electronic display systems, the series or the program is connected to the installation of promotional products that are not in connection with the current environment. Such studies are published in the series and within 8 seconds of the program. Charges vary for each series and program. The total price is calculated by multiplying the value of each 1 second by 8 by the calculation of the wage. Usually, virtual ones do not exceed 60% of the program and / or band promotions within the array.
7- Spot (All screens in advertising belts)
It is the variant of the sequence and programs displayed for 30, 40, or 60 seconds in the published belts. It covers all of the screen and includes real-life images.
8- GOP (Graphic over programming)
It is the kind that appears for 10 seconds at the bottom of the screen in any sequence or program stream. It can cover 16% of the screen. Usually covers an area of 550 x 100 pixels.
9- Full Page
It is a kind of program that has 20 seconds of display and covers the entire screen. The difference is that there are fixed or animated images and there is a music and / or dubbing behind it.
10- Teleshop
In order to introduce a product or service in detail, it is a specially prepared type that includes the daily life shoots and it lasts longer than the normal ones. The program can be broadcast between the generations or they can be shown between the two programs.