The effects of introductions on people are to evoke the basic internal impulses found in humans and to bring about behaviors that are caused by action. The reactions of the human organism against the species of stimuli can produce different effects and reactions in every human being. Because each person likes the desire, ambitions, needs may be different, or the same stimuli may show different responses.
Television commercials The basic instincts in human beings are planned and carried out on the basis that the basic internal impulses should be met, resolved, and people reach their wishes, enthusiasm, wishes and reach happiness.
The basic idea of such studies; to stimulate people's feelings of need, interest and enthusiasm. For this purpose, the goods and services produced will be the basic needs of the people and when they have them, they will try to attract people's attention and strokes their emotions with their wishes and enthusiasm. One of the most important elements in the introductions: an introduction, the aesthetics of people, elegance, can stimulate the feeling of beauty. All television commercials are prepared and made for this purpose. People try to buy goods and products that they believe are beautiful, elegant, elegant, affect themselves, and believe that they will be happy when they have it.
Promotions affect most children deeply. Children are attracted to insane things. Television commercials they try to show interesting things to children in line with this philosophy. They work on their fresh brains. It should not be forgotten that the introductions are the most important, most powerful educational tools and elements for people. Whether we like it or not, even if we find it appropriate or not, the demonstrations have a profound impact on people's lives. This is absolutely undeniable. Television commercials have been a constant part of our lives.
These designs have effects on young people. Young people are constantly in search of innovation. The filmmakers also made use of this weakness of youth to organize most of the products for young people. This type of work at the beginning of things that children are most affected. Designs make up 30% of the target audience of the producers. For this reason, attention has been given to the promotion of children, always interesting things have been tried to be done.
Children are constantly looking for interesting, fluent and colorful things. Producers who know this often make their designs using interesting characters. These characters are the heroes of the fantasy world. Such heroes have always attracted the attention of children. When we look at the results: the characters played by the cartoon characters, more educational than other films, appeared to be more level. To give an example of this type of work: ”Corn Flakes (chips), milk, chocolate, etc.“ Children's imagination is very wide. For this reason, this type of fun television ads with great pleasure.
As a result, the reason why children are so interested in publicity is that they are ın very wide and colorful imagination Sonuç.
Effects on Children (in age)
- 0-5 years 20% effect
- 5-7 years 55% effect
- 7-10 years 62% effect
- 70 years 70% effect
- 85% effect of 15-17 years
As seen above, the effects of promotions on children have increased with increasing age. Adults are more influenced by factors that affect their personalities. These; Car, mobile phone, clothing and those made on technological products. Note that most promotions are made on such products. The main reason for this is the fact that such products are more interested and reflect the personality, and that we are mastered in humans.
Apart from all these, promotions have a great impact on people. The reason for this is that promotions are the target of all people, not the specific masses. For this purpose, many campaigns are organized and various promotions are organized. Today, when we look at it, we see that most of them are based on promotions. The main purpose of the promotions is that the masses can reach the products they want more easily. Television advertising promotions, which are one of the sub-headings, have a great impact on the masses. Research shows that about 40% of the masses are concentrated on promotions. Thanks to the promotions, the company can reach their desired earnings. Promotional products are usually found in large markets.
10-15 years: The importance of this age group has changed in the direction of clothing and electronics. Therefore, this age group monitors the advertisements of such products.
18-21 years: These ages are ages in which various desires and desires develop and grow more. Now the youth have reached their peak. Requests showed a tendency towards motor vehicles such as cars and motorcycles, and they were more likely to be followed by advertisements.