Turkish Television Advertising Price List 2018
The new company comes at the beginning of the planning of the founders or the producers. Although it does not have a wide range of internet ads, television ads are one of the most important channels that enable us to reach your target audience. One of the reasons why television ads are not as common as internet ads is that the first thing that stands out is that it is expensive, and that real and adequate information about advertising prices is not complete.
We decided to present you the television advertising price tariffs and pricing of March 2018, which we are interested in by the advertisers who are most preferred by the advertisers on television advertising prices. Channels such as ATV, Star TV, Show TV, Kanal D, Fox TV or CNN Turk, NTV, Haber Turk do not have a certain advertising fee. That is, the prices vary according to the conditions of the day, the resistance of the currency against Turkish Lira and the daily reporting of rating institutions and their daily status. Although this change is not much on a day-by-day basis, the price changes of the advertising generations sometimes reach 100%.
TV8 advertising prices Because it is a popular television channel, it is well above other channels in 2018. Acun Media Team which captures the pulse of our country with the programs it publishes and publishes all programs that it receives the rights to name and broadcast from abroad in order to keep the viewers against the television. TV8 list of advertising prices you can also see the tariffs of the re-broadcasts that are much more affordable, remember that the programs that are broadcasted live or the first impression are always higher than the advertising budget.
Channel D advertising prices were quite high in 2017 as they had an effective broadcast network. Channel D's loss of significant faces in 2018 after the loss of advertising prices were expected to be a reduction in prices, but compared to last year, the price of the economic indicators in line with the effect of the regulation was observed to increase even more. We are not watching the rating channel of the times because of the rating losses experienced by Show TV nowadays, so it is not the research results we made that show the results in this way and we can say that by interpreting this data. As you can see in the ad prices below, Show TV prices are more modest than other major channels. ATV, which is the screen of the nation with its programs and series published in the 2000s, has progressed rapidly to become the channel of the government. In particular, the biased publication of political party news attracted the viewers of ATV, which is one of the major channels of the past, to the bottom of the opposition. Because at this stage comfortably there a point where we underlined, the 47% 'like a part of the white-collar opposition groups in Turkey, we collect all these reasons there a higher segment revenue power ATV television advertising prices went into a serious decline in 2018.
Advertising in television channels For those of you who are interested in the cost of giving this article, we are presenting the latest data of 2018 dated 25 June 2018. Advertising prices of the channels are the most watched and followed time period, which is also referred to as Prime time (time interval between 20:00 and 23:00). During this time, most of the citizens are spending time in front of the TV.
When we look at the types of television advertising in our country, different types and types of advertising are shown. These are most of us know as spot ads. All these types of advertising also have different strategies and budgets.
How do television advertising prices change?
As with broadcasters around the world, television commercials are perhaps the most expensive type of advertising. If you have enough capital to promote a product or brand, and you don't expect to return in a short time, you should definitely choose television advertisements and advertise with frequent spot intervals, especially with prime time publications. There are many ways to increase brand awareness. There is no doubt that there is no more effective way to increase brand awareness than television advertising. However, the prices of these ads vary considerably from the television channel to the television channel, which is extremely serious pricing differences. If you are wondering what these differences are, continue reading carefully.
What is the quality of the television channels?
For a moment, put aside the most popular television channels known to everyone in the country, ie major, and let's consider Flash TV, a thematic channel. This channel, which has the status of national broadcasting, broadcasts programs with low cost and no worries or expectations of income. Flash TV is especially popular in social media. If we consider the major channels, national channels such as Fox TV, TV8 or Star TV make the audience feel like they are watching the quality of the program from the program content to the server or picture quality. There is no doubt that there are serious differences between these television channels and Flash TV advertising prices, and this is a difference.
Why is advertising time frame important?
Even with very high quality content, advertisements sometimes run on minutes, and in doing so, there are many times when RTÜK television broadcasting rules use advertising times. As an advertiser, he takes the risks of this situation, and most of us have a perception that he is watching some of us while he is zapping while he is in control.
What is the Program Rating?
In television channels, each advertising belt is measured by the rating system, which is called the rating, and if the program with the content is in the top positions in the rating measurements, it will be high because the cost of advertising on such programs is very high. In short, we should select the target audience by browsing the rating lists and focus on the best result with the price performance cycle.
What are the types of television advertising?
The fact that it is suitable for every budget, easily preferred and appealing to the eye, which is one of the most important points of the viewer's perception, increases the popularity of television ads. Especially in a country like Turkey where television habits at the highest level, a wider audience by advertising in bringing voice and brand awareness will be held out of television is reaching the highest level in a short time. Thanks to all these distinguishing features of television commercials, we can list the sub-headings which are available and which are the most preferred and used in our country.
1- Spot Advertising
It is the type of advertising that forms the basis of television ads. Brand, product and image for large brands are preferred by the high seconds. The ads of almost all known brands are published under this category and it is the most expensive type of television advertising.
2- Tape Advertising
The most preferred types of advertisements are those where television content cannot be divided. Consider a derby match For example, television channels that cannot broadcast spot advertisements for 45 minutes use tape ads and their prices are more affordable than other types of ads. According to the RTUK television broadcasting rules, band ads are limited to 8 seconds and cannot be exceeded. A quiet, visually focused type of ad that appears at the bottom of the screen while the broadcast is in progress.
3- Product Placement Ads
Television ads are subliminal or explicitly shown in the series or programs. We can often see these ads in motion pictures, series or programs. In accordance with the RTÜK television broadcasting rules, it is mandatory to pass the promotional advertisement information note to the audience at the program entries and exits. Perhaps you may have caught your eye ır In this program the product placement is done da So what is this product placement? For example, in the contest. Yemekteyiz mi, the contestants will have a tag with a non-branded collar. If the Coca Cola brand had purchased the product placement ad from this program, we could easily see the name Coca Cola. This type of ad is passed as a product placement ad.
4- Sponsored Ads
Maybe a talk show, sometimes weather, road conditions or hourly programs, such as the beginning or exit of special programs, before and after the advertisement of a phrase belonging to the sponsor with all the broadcast movements are announced. For example, the Atiker offers autogas systems in the Valley of the Wolves, as presented. Such advertisements are the sponsors of the program with a preliminary agreement for a certain fee, for example 6 months or 1 year. The pricing varies according to the type of publication and rating measurements.
5- Promotional Advertising (Telemarketing)
A product or service that belongs to companies or brands is transferred to the audience in this way. Product promotions are more preferred in promotional advertisements. Advertising is a sales-oriented type of advertising, promotional ads interact interactively with a telephone call center, and in the event of a broadcast, the product or service is announced to people who watch the broadcast via IVR switchboard systems. In addition to the server in the program, advertising voice actor (external sound) accompanies. Because they need a long time in seconds, they are preferred at non-prime time hours (even if not possible, in non-advertising zones, for example at night 00.30).
TV ADVERTISING EXAMPLE |
Star TV |
Small-time Murders (Summary) |
$ 0 |
Star TV |
Repeating Native Series |
520 TL |
Star TV |
Crime scene |
520 TL |
Star TV |
Women with Ozlem Denizmen |
520 TL |
Star TV |
Starlife |
520 TL |
Channel D |
Beyaz Show |
5200 TL |
Channel D |
From the Window of Life |
$ 720 |
Channel D |
Native Series (Repeat) |
570 TL |
Channel D |
Magazine D |
$ 720 |
Fox TV |
Women (Abstract) |
$ 0 |
Fox TV |
Our Story (Again) |
$ 62 |
Fox TV |
Let's Take You Such |
$ 62 |
Fox TV |
Style Hunters |
$ 62 |
TV8 |
O Audio Turkey (Summary) |
$ 2600 |
TV8 |
The Truth of Truth |
$ 62 |
TV8 |
Magazine 8 |
$ 62 |
TV8 |
Rose is a smile (Collage) |
$ 62 |
Show tv |
Zahide Yetiş'le |
570 TL |
Show tv |
Children's News |
570 TL |
Show tv |
Contact Pelin directly |
570 TL |
Show tv |
Güldür Güldır (Summary) |
$ 2600 |
Show tv |
Pit (Abstract) |
$ 0 |
Sample Television Advertising Package Pricing: You need to pay 44.000 TL for VAT, excluding VAT.